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Brand competitiveness and consumer preference towards milk and milk-based products Multi-Dimensional Scaling (MDS)

Crossref DOI link: https://doi.org/10.14719/pst.5971

Published Online: 2025-01-22

Update policy: https://doi.org/10.14719/crossmarkpolicyhepg

Authors

Gourav, G https://orcid.org/0009-0007-7401-0489
Parasuraman, B https://orcid.org/0000-0002-0632-1302
Rohini,

Senthilkumar,

Manikkaam, V https://orcid.org/0000-0001-9437-9477
Kannan, M https://orcid.org/0009-0000-0440-6495
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License valid from 2025-01-22
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Publication Notes

Scale of Mistake: 9 (out of 10)

CrossChecked: Yes

Peer Reviewed: Yes

Published: 2025-01-22

License: Creative Commons Attribution