Open and Distance Learning (ODL) has revolutionized education by enhancing accessibility, flexibility and technology-driven learning methodologies. This study examines the trends, challenges and innovations in ODL through a bibliometric analysis of research published between 2002 and 2024. Using bibliometric techniques such as citation analysis, co-authorship analysis and keyword co-occurrence mapping, the study identifies key research trends and emerging themes in ODL. The findings indicate a steady increase in ODL research, with a notable rise in publications post-2020 due to the COVID-19 pandemic, which accelerated global adoption of digital learning. This study highlights the economic, social, psychological and infrastructural factors shaping ODL. Affordability and reduced travel costs make ODL financially viable, while strong social support systems enhance student motivation. Psychological aspects, including self-efficacy and adaptability, contribute to student success and robust digital infrastructure plays a crucial role in effective ODL implementation. Despite its advantages, ODL faces significant challenges, such as digital accessibility issues, high dropout rates and concerns over educational quality. To mitigate these challenges, institutions must enhance content delivery, foster student engagement and ensure equitable access to digital resources. Future research is expected to focus on integrating artificial intelligence, virtual reality and adaptive learning to enhance personalized education experiences. Maximize ODL’s impact requires collaboration among educators, policymakers and technology developers to create inclusive and effective learning environments. By addressing existing barriers and leveraging emerging technologies, ODL can continue to shape the future of education globally.