Skip to main navigation menu Skip to main content Skip to site footer
Plant Science Today (PST)

Research Articles

Vol. 12 No. sp4 (2025): Recent Advances in Agriculture by Young Minds - III

Consumers attitude and repurchase intention towards convenience foods among Gen-Z

DOI
https://doi.org/10.14719/pst.8317
Submitted
17 March 2025
Published
28-10-2025

Abstract

The purpose of this research is to explore consumer attitudes and repurchase intention towards snack products, with a particular focus on Generation Z consumers. A research model was developed to evaluate the relationship between consumer attitudes and repurchase intentions towards snack products. The purposive sampling method was used to survey 220 respondents in Coimbatore city. The latent variables in the model are Knowledge (K), Trust (T), Motivation (M), Perceived Benefits (PB), Perceived Risk (PR), Attitude (A) and Repurchase Intention (RI) with regard to snack products. The structural equation modeling (SEM) in SmartPLS 4 software was used to analyse this proposed model and the model's suitability was verified using various fit indices. The results indicated that a one-unit increase in attitude towards snack products leads to a 0.702 unit increase in repurchase intention, highlighting a strong positive influence. This study offers valuable insights for marketers and food manufacturers to enhance consumer trust, motivation and perceived benefits, while addressing perceived risks to foster positive attitudes. The validated SEM model provides a strong theoretical foundation for comprehending consumer behaviour in this segment.

References

  1. 1. Peltner J, Thiele S. Convenience-based food purchase patterns: identification and associations with dietary quality, sociodemographic factors and attitudes. Public Health Nutr. 2018;21(3):558-70. https://doi.org/10.1017/S1368980017003378
  2. 2. Buckley M, Cowan C, McCarthy M. The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments. Appetite. 2007;49(3):600-17. https://doi.org/10.1016/j.appet.2007.03.226
  3. 3. Ministry of Statistics and Programme Implementation. https://www.mospi.gov.in
  4. 4. BDO India. Packaging India’s evolving food consumption: a publication by BDO India. https://www.bdo.in/en-gb/insights/publications/packaging-india-s-evolving-food-consumption-a-publication-by-bdo-india
  5. 5. Chen J, Xu A, Tang D, Zheng M. Divergence and convergence: a cross-generational study on local food consumption. Sci Rep. 2024;14(1):13463. https://doi.org/10.1038/s41598-024-64284-1
  6. 6. Vakili S, Vakili R. Shaping a healthier future: understanding and supporting Generation Z. Health Providers. 2024;4(2):95-8.
  7. 7. Ari E, Yilmaz V, Olgun M. The effect of trust benefit and risk perception of GM foods on behavior intention: a study on university students. J Econ Cult Soc. 2021;64:1-20.
  8. 8. Hair JF, Anderson RE, Tatham RL, Black WC. Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall; 2008.
  9. 9. Nunnally JC, Bernstein IH, Berge JM. Psychometric theory. Vol. 226. New York: McGraw-Hill; 1967.
  10. 10. Wang J, Wang X. Structural equation modeling: applications using Mplus. Hoboken: John Wiley & Sons Ltd. https://doi.org/10.1002/9781119422730
  11. 11. Udaiyar U, Com M. A study on increasing popularity of ready-to-cook products among women in Mumbai Metro City. Multidiscip Peer Rev J. 2018;3(3):192-200.
  12. 12. Raghi T, Ushadevi KN. Cross-generational analysis of consumer behaviour towards convenience foods: a study of convenience foods in Kerala. Asian J Agric Ext Econ Sociol. 2024;42(9):151-8. https://doi.org/10.9734/ajaees/2024/v42i92550
  13. 13. Srinivasan S, Shende KM. A study on the benefits of convenience foods to non-working women. Atithya J Hosp. 2016;2(1):20-5. https://doi.org/10.21863/ATITHYA/2016.2.1.020
  14. 14. De Boer M, McCarthy M, Cowan C, Ryan I. The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market. Food Qual Prefer. 2004;15(2):155-65. https://doi.org/10.1016/S0950-3293(03)00054-5
  15. 15. Islam N. Factors influencing the consumers' perceptions towards frozen and ready-to-cook food products in Bangladesh. SSRN; 2019. https://doi.org/10.2139/ssrn.4956537
  16. 16. Brunner TA, Van der Horst K, Siegrist M. Convenience food products: drivers for consumption. Appetite. 2010;55(3):498-506. https://doi.org/10.1016/j.appet.2010.08.017
  17. 17. Nirmala S, Sembakalakshmi SJ. Consumers satisfaction towards consuming convenience foods with reference to Coimbatore City. Libr Prog Libr Sci Inf Technol Comput. 2024;44(3):1-10.
  18. 18. Azmat N, Agnihotri K. A comprehensive review on motivational factors influencing consumer’s preferences towards convenience food products: an Indian perspective. Indian Renaissance Aatm-Nirbhar Bharat Transforming India’s Management Landscape. 2022;2(1):119-30.
  19. 19. Patel D, Rathod R. Ready to eat food perception, food preferences and food choice: a theoretical discussion. WWJMRD. 2017;3(8):198-205.
  20. 20. Yadav D, Bathla G. Impact of marketing strategies adopted by convenience food manufacturers on consumer buying behaviour. Res Rev Int J Multidiscip. 2022;7(5):43-50. https://doi.org/10.31305/rrijm.2022.v07.i05.006
  21. 21. Wu W, Zhang A, Dekker van Klinken R, Schrobback P, Muller JM. Consumer trust in food and the food system: a critical review. Foods. 2021;10(10):2490. https://doi.org/10.3390/foods10102490
  22. 22. Buckley M, Cowan C, McCarthy M. The convenience food market in Great Britain: convenience food lifestyle (CFL) segments. Appetite. 2007;49(3):600-17. https://doi.org/10.1016/j.appet.2007.03.226
  23. 23. Raimundo LMB, Batalha MO, Sans P. Consumer attitudes towards convenience food usage: exploring the case of São Paulo, Brazil. J Int Food Agribus Mark. 2020;32(4):403-24. https://doi.org/10.1080/08974438.2019.1697408
  24. 24. Rahman N, Ishitsuka K, Piedvache A, Tanaka H, Murayama N, Morisaki N. Convenience food options and adequacy of nutrient intake among school children during the COVID-19 pandemic. Nutrients. 2022;14(3):630. https://doi.org/10.3390/nu14030630
  25. 25. Imtiyaz H, Soni P, Yukongdi V. Assessing the consumers’ purchase intention and consumption of convenience food in emerging economy: the role of physical determinants. Sage Open. 2023;13(1):1-14. https://doi.org/10.1177/21582440221148434
  26. 26. Khatun A. Consumers’ motivations to purchase ready-to-cook foods with special reference to the consumers in Dhaka City; 2020.
  27. 27. Ganapathiraju M, Fernandes S. Consumer behavior and emotional satisfaction: ready-to-cook food products in India. Cardiometry. 2022;23:728-40. https://doi.org/10.18137/cardiometry.2022.23.728740
  28. 28. Harris JM, Shiptsova R. Consumer demand for convenience foods: demographics and expenditures. J Food Distrib Res. 2007;38(3):22-36.
  29. 29. Enriquez JP, Gollub E. Snacking consumption among adults in the United States: a scoping review. Nutrients. 2023;15(7):1596. https://doi.org/10.3390/nu15071596
  30. 30. Wansink B. Environmental factors that increase the food intake and consumption volume of unknowing consumers. Annu Rev Nutr. 2004;24:455-79. https://doi.org/10.1146/annurev.nutr.24.012003.132140
  31. 31. Verbeke W. Functional foods: consumer willingness to compromise on taste for health? Food Qual Prefer. 2006;17(1-2):126-31. https://doi.org/10.1016/j.foodqual.2005.03.003

Downloads

Download data is not yet available.