Cultivation suitability of makhana (Euryale ferox L.) in Northern Bihar was evaluated using a multi-criteria evaluation (MCE) framework integrating the analytical hierarchy process (AHP) and geographic information systems (GIS). Critical factors such as soil texture, slope, land use, soil drainage and water quality were considered, with their relative importance quantified using AHP. Soil and water analyses revealed soils ranging from sandy loam to sandy clay loam, pH values varying from slightly acidic to alkaline, organic carbon (OC) contents between 0.29 % and 0.87 % and electrical conductivity (EC) values ranging from 0.07 to 0.38 dS m-1. Water quality is crucial for safe drinking water and agricultural use; however, contamination of iron poses significant health and environmental risks. This study assessed water quality by analysing the sodium adsorption ratios and iron concentrations. While sodium adsorption ratios remained within acceptable limits, the iron concentrations in groundwater exceeded the permissible thresholds, indicating potential risks that require urgent attention. Overlaying all nine parameters identified 1826 ha (7.24 %) as suitable makhana growing areas, primarily in Purnia East District. The AHP results classified 480.23 ha (26.30 %) as highly suitable (S1), 846.53 ha (46.36 %) as moderately suitable (S2) and 422.90 ha (23.16 %) as marginally suitable (S3), while 73.77 ha (4.04 %) and 2.556 ha (0.14 %) were classified as currently unsuitable (N1) and permanently unsuitable (N2) respectively. These findings demonstrate the effectiveness of AHP-based MCE combined with GIS as a robust tool for identifying potential cultivation zones, facilitating targeted agricultural planning and sustainable resource management in the region, while highlighting the need to address groundwater iron contamination to ensure safe and sustainable makhana cultivation.