Exploring the market viability of hybrid maize seeds in Coimbatore and Tiruppur districts of Tamil Nadu

P S Dinesh; A Rohini; P Balaji; V Anandhi; Shree G G Kavitha

doi:10.14719/pst.5730

Exploring the market viability of hybrid maize seeds in Coimbatore and Tiruppur districts of Tamil Nadu

Authors

P S Dinesh Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0009-0002-5611-1917
A Rohini Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0002-3476-0003
P Balaji Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0002-0632-1302
V Anandhi Department of Physical Sciences and Information Technology, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0001-7585-9571
Shree G G Kavitha Department of Post-Harvest Technology, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0001-8738-8965

DOI:

https://doi.org/10.14719/pst.5730

Keywords:

hybrids, maize, market potential, seeds, yield

Abstract

Maize is the third most important grain crop in India, following rice and wheat. It accounts for around 10% of total food grain production in the country. Maize consumption is mainly for animal feed, the food sector and industry. The main aim of the study was to assess the market potential for maize hybrid seeds in Coimbatore and Tiruppur districts of Tamil Nadu state. Two blocks and 3 villages from each block with 15 farmers in each village selected by random sampling method comprised the study sample of 180 farmers. The data was collected of the year 2022-23 and 2023-24. Results of the study revealed that the overall market potential for hybrid maize seeds was predicted to reach 1770 tonnes in 2023-2024 and 1903 tonnes in 2024-2025 which shows maize cultivation is going to increase in the future in these regions. The major sources of information about maize hybrid seeds to farmers are friends and relatives. The brand most preferred by farmers was NK7720 and they faced high seed prices as a major constraint. More promotional activities and schemes targeting maize production would improve the area and production in the study area leading to an increase in farmers. Friends and relatives were identified as the primary sources of information regarding maize hybrid seeds for farmers.

Downloads

Download data is not yet available.

References

Hallauer AR, Carena MJ. Maize. Springer US. 2009;3-98. https://doi.org/10.1007/978-0-387-72297-9_1

FAO. Maize production in India. Food and Agriculture Organization of the United Nations. 2022; https://www.fao.org

Erenstein O. Global maize production, consumption and trade: trends and R and D implications. Food Security. 2022;14(5):1295-319. https://doi.org/10.1007/s12571-022-01288-7

Ministry of Agriculture and Farmer’s Welfare. Production of maize in India. Department of Agriculture and Farmers Welfare. 2022;https://agriwelfare.gov.in/

WASDE Report. Global maize production. U.S. Department of Agriculture. World Agricultural Supply and Demand Estimates. 2022; https://www.usda.gov/

Divya RK, John Mano Raj S, Lenka B. Attitude of farmers towards maize hybrid seeds. An International Refereed, Peer Reviewed and Indexed Quarterly Journal for Applied science. 2022. https://doi.org/10.15740/HAS/IJAS/14.2/345-350

Abhigna B, Aparna B, Paul KSR, Ramesh D. Brand preference of farmers for maize seeds. Society of Agricultural Scientists. 2020. https://doi.org/10.5958/0974-0279.2020.00005.7

Beatrice. Assessment of farmers readiness to adopt maize hybrid varieties for high productivity in Ghana. Acta Agriculturae Scandinavica, Section b-Soil and Plant Science. 2022;72(1):506-15. https://doi.org/10.1080/09064710.2022.2034567

Shravanthi AR, Dasarathi Sahoo. Market potential and promotional strategies for VSPL hybrid paddy seeds in Koraput district of Odisha. Indian Research Journal of Extension Education. 2022;22(5):230-36. https://doi.org/10.15740/HAS/IRJEE/22.5/230-236

Saranya. A study on farmers’ satisfaction towards hybrid seeds with special reference to erode. International Journal of Emerging Technologies in Engineering Research. 2016. https://doi.org/10.1109/IJETER.2016.123456

Bishnu Prasad Kandel. Status, prospect and problems of hybrid maize (Zea mays L.) in Nepal: a brief review. Genetic Resources and Crop Evaluation. 2020. https://doi.org/10.1007/s10722-019-00849-3

Downloads

Published

30-12-2024

How to Cite

Dinesh PS, Rohini A, Balaji P, Anandhi V, Kavitha SGG. Exploring the market viability of hybrid maize seeds in Coimbatore and Tiruppur districts of Tamil Nadu. Plant Sci. Today [Internet]. 2024 Dec. 30 [cited 2025 Jan. 10];11(sp4). Available from: https://horizonepublishing.com/journals/index.php/PST/article/view/5730

Download Citation

Issue

Vol. 11 No. sp4 (2024): Recent Advances in Agriculture by Young Minds

Section

Research Articles

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright and Licence details of published articles

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Open Access Policy

Plant Science Today is an open access journal. There is no registration required to read any article. All published articles are distributed under the terms of the Creative Commons Attribution License (CC Attribution 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited (https://creativecommons.org/licenses/by/4.0/). Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).