Jute (Corchorus olitorius L.) is a natural fibre crop of economic and ecological importance. However, jute farming is highly labour-intensive. Prevalent practice of broadcast high-density sowing (HDS) with a seed rate of 6.0 kg/ha results in overcrowding (240 plants/m²) and high labour input. This study probed into the reduction of labour input vis-à-vis cost of cultivation through sowing density moderations in sole jute and jute-green gram intercropping at Eastern India and verified at farmers’ fields of West Bengal, India, in 2020 and 2021. Low density sowing (LDS) of jute with 1.50-2.60 kg/ha seed rate in sole crop and intercropping with green gram (10.0 kg/ha) reduced labour input on major operations by 43 %-48 % (115-129 man-days/ha) over HDS. It achieved germination density of 60-103 plants/m2 and eased in establishing 30-40 plants/m2 at harvest. LDS produced a comparable fibre yield of 36.5-38.0 q/ha, enhanced net profit by 6.75 %-11.84 % and cost of cultivation reduced by Rs. 28208– Rs. 33500/ha over HDS. LDS of jute opened the scope of crop diversification. Jute-green gram intercrop generated 29.5 q/ha fibre, 5.0 q/ha green gram seed, reduced 108 man-days/ha, recorded a B:C ratio of 1.81 and improved soil health. In farmers’ fields, with a jute seed rate of 2.25-2.60 kg/ha, 33-45 q/ha fibre yield was recorded, reduced labour by 70-100 man-days/ha and reduced cost up to Rs. 25000/ha. Farmers are rapidly adopting these friendly practices.