Skip to main navigation menu Skip to main content Skip to site footer

Research Articles

Vol. 13 No. sp1 (2026): Recent Advances in Agriculture

Entrepreneurial behaviour of mushroom growers in Jammu, India

DOI
https://doi.org/10.14719/pst.11796
Submitted
15 September 2025
Published
03-02-2026

Abstract

The study was conducted during 2023-25 on a sample size of 250 mushroom growers with an aim to study their entrepreneurial behaviour using the Entrepreneurial Behaviour Index (EBI) score. Four districts, namely Udhampur, Jammu, Samba and Kathua having the maximum number of mushroom growers in the Jammu division were selected under the study. In order to measure the reliability of eight entrepreneurial traits, Cronbach's alpha coefficient was used. The results showed high internal consistency among all the traits. Achievement motivation and decision-making ability demonstrated the highest reliability, with alpha values of 0.91 and 0.90 respectively. Economic motivation and risk-bearing capacity also showed strong reliability, with alpha values of 0.86 and 0.85. Traits such as locus of control (0.83), cosmopoliteness (0.80), planning ability (0.76) and self-confidence (0.75) exhibited acceptable reliability levels. The results also showed that majority of mushroom growers have expressed a medium level of entrepreneurial behaviour. Medium EBI score of mushroom growers is due to low cosmopoliteness trait. This creates a gap as well as an opportunity for the extension functionaries, which need to be minimized.  Therefore, awareness programmes and trainings which involve the participation of mushroom growers should be systematically planned and organized. 

References

  1. 1. India Brand Equity Foundation. Agriculture in India: information about Indian agriculture and its importance. New Delhi: IBEF; 2025.
  2. 2. Alazzeh AY, Khalifa AM, Khatoon F, Khan FH, Almughais ES, Shommo SAM, et al. Nutrition value of mushroom intake and its impact on human health. Int Neurol J. 2023;27(3):12-17. https://doi.org/10.5123/inj.2024.1.inj3
  3. 3. Acharya S, Sarangi S. Enhancing livelihood security via mushroom production: a case study of technological support and farmers' ingenuity. Int J Soc Sci. 2024;13:81-89. https://doi.org/10.46852/2249-6637.02.2024.7
  4. 4. Raman J, Lee SK, Im JH, Oh MJ, Oh YL, Jang KY. Current prospects of mushroom production and industrial growth in India. J Mushrooms. 2018;16:239-49.
  5. 5. Madan M. Role of mushroom cultivation in rural development. In: Rai RD, Dhar BL, Verma RL, editors. Advances in biological production. Solan (HP): NRCM; 1997.
  6. 6. Singh J, Chahal VP, Rathee A, Singh K. Economic empowerment of scheduled caste landless rural women through mushroom cultivation: a case study. Afr J Agric Res. 2014;9(52):3811-15.
  7. 7. Dey A, Patel S, Rashid M. Small-scale mushroom production unit for the upliftment of rural economy and women empowerment in India: a review. Curr J Appl Sci Technol. 2020;39(2):38-46. https://doi.org/10.9734/cjast/2020/v39i230495
  8. 8. Bhatia JN, Mohammed S. Technological gaps in adoption of mushroom cultivation practices in Haryana. In: Proceedings of the National Conference on Environment and Livelihood Security through Resource Management in Northern India; Chandigarh; 2007.
  9. 9. Jhamtani A. Dynamics of entrepreneurship orientation course on entrepreneurship development in agriculture. New Delhi: IARI; 1996. p.5-6.
  10. 10. Bird B, Schjoedt L, Baum JR. Editor's introduction: entrepreneurs' behavior: elucidation and measurement. Entrep Theory Pract. 2012;36:889-913. https://doi.org/10.1111/j.1540-6520.2012.00535.x
  11. 11. Anonymous. Directorate of agriculture production and farmers welfare. Jammu: Government of Jammu and Kashmir; 2022.
  12. 12. Firdoos R. Determinants of entrepreneurship among members of Punjab Kissan Club of Punjab Agricultural University [MSc. thesis]. Ludhiana: Punjab Agricultural University; 2001.
  13. 13. Nandapurkar GG. A study on entrepreneurial behaviour of small farmers [PhD thesis]. Bengaluru: University of Agricultural Sciences; 1981.
  14. 14. Supe SV. Measurement techniques in social sciences. Udaipur: Agrotech Publishing Academy; 2007.
  15. 15. Chaudhari RR, Hirevenkanagoudar LV, Hanchinal SN, Mokashi AN, Katharki PA, Banakar B. A scale for measurement of entrepreneurial behaviour of dairy farmers. J Farm Sci. 2007;20(4):792-96.
  16. 16. Schjoedt L, Shaver KG. Development and validation of a locus of control scale for the entrepreneurship domain. Small Bus Econ. 2012;39:713-26. https://doi.org/10.1007/s11187-011-9357-0
  17. 17. Supe SV. Factors related to difference of rationality in decision making among farmers [PhD thesis]. New Delhi: IARI; 1969.
  18. 18. Channal GP, Natikar KV. Entrepreneurial behaviour of trained entrepreneurs of North Karnataka. Indian J Ext Educ. 2017;21(4):129-33.
  19. 19. Shirur M. A study on mushroom entrepreneurship and consumer behaviour in Karnataka [PhD thesis]. Bengaluru: University of Agricultural Sciences GKVK; 2015.
  20. 20. Shirur M, Manikandan OPA. Profile characteristics and entrepreneurial attributes of trainees of national training programme on mushroom cultivation. Mushroom Res. 2014;23:99-104.
  21. 21. Munda E. Multidimensional analysis of entrepreneurial behaviour and entrepreneurial support system of mushroom growers in Jharkhand [thesis]. Ranchi: Birsa Agricultural University; 2022.
  22. 22. Gayatri. A study on entrepreneurial behaviour of mushroom growers in Uttarakhand [thesis]. Pantnagar: G B Pant University of Agriculture and Technology; 2024
  23. 23. Ekhande YS, Raykar SS, Holkar SC, Suradkar DD. Entrepreneurial behaviour of sweet orange growers. Int J Curr Microbiol App Sci. 2020;11:44-49.
  24. 24. Sabale AN, Suradkar BMT. Entrepreneurial behaviour of farmers in Marathwada region. Agric Update. 2015;9:25-30.
  25. 25. Shirur M, Chandregowda MJ, Shivalingegowda NS, Rana RK. Entrepreneurial behaviour and socio-economic analysis of mushroom growers in Karnataka. Indian J Agric Sci. 2017;87:840-45. https://doi.org/10.56093/ijas.v87i6.71023

Downloads

Download data is not yet available.