Optimizing organic fertilizer: Importance-performance analysis of farmers’ satisfaction in Navsari, Gujarat

Shikha; C Muralidharan; SR Gangai; A Rohini; M Prahadeeswaran

doi:10.14719/pst.5955

Authors

Shikha Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0009-0007-2058-1470
C Muralidharan Directorate of Agri Business Development, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0001-8602-0595
SR Gangai Department of Physical Science and Information Technology, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0002-4475-2293
A Rohini Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0002-3476-0003
M Prahadeeswaran Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India https://orcid.org/0000-0002-6175-3984

DOI:

https://doi.org/10.14719/pst.5955

Keywords:

awareness, customer satisfaction index, IPA, organic fertilizer, satisfaction

Abstract

Organic fertilizers play a crucial role in sustainable farming by enhancing soil health and reducing reliance on chemical inputs. This study, conducted in the Navsari district of Gujarat, involved 120 respondents selected by the researcher. The objective was to evaluate farmers' awareness, satisfaction, and the factors influencing their purchasing decisions regarding organic fertilizers. The results revealed that 88.33% of the respondents were aware of organic fertilizers, with a significant correlation observed between education levels and awareness. The satisfaction index, calculated at 74.80%, indicated that farmers were generally satisfied with the use of organic fertilizers. Key factors influencing their purchasing decisions included price, quality, availability, and recommendations from agricultural dealers.

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